Google Public Safety Alerts
Google has developed a new add-on to their Crisis Response Project called Google Public Alerts. This new application is designed to inform the general public about emergency situations such as severe weather, disasters, potential harm to the public safety, and more.
The emergency alerts are integrated directly into Google Maps. They provide a general time frame for the emergency, as well as a ranked scale for how severe it is, how soon it will strike, and how likely it is. An additional message is provided which describes the emergency in detail so the general public may react appropriately.